Privacy Policy

Antvert Media (“Company,” “we,” “us,” or “our”) operates the website located at https://www.antvertmedia.com/ and provides ambient, BTL, offline, and physical media advertising services within co-living networks and paying guest (PG) properties (collectively, the “Services”). This comprehensive Privacy Policy (“Policy”) forms a legally binding agreement between you—whether an individual visitor, a corporate Brand client, an advertiser, an agency, or a PG/Property Owner partner (collectively referred to as “User,” “you,” or “your”)—and the Company.

This document serves to provide definitive statutory notice regarding the collection, processing, storage, transmission, and disposal of your Personal Data and Corporate Identifiable Information (CII) in strict compliance with all applicable local, national, and international data protection architectures, including but not limited to the Digital Personal Data Protection Act (DPDPA), 2023 (India), the Information Technology Act, 2000 (India), the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and, where extraterritorial jurisdiction applies, the General Data Protection Regulation (GDPR) (EU) 2016/679.

1. Statutory Interpretations, Scope, and Express Consent

By accessing the Site, transmitting any inquiries, submitting contact forms (including but not limited to “Let's Discuss Your Next Campaign” or property onboarding forms), or entering into commercial engagement with us, you hereby explicitly, unequivocally, and unconditionally accord your express, specific, informed, and unambiguous consent to the data practices described herein. If you do not agree with any clause, sub-clause, provision, or covenant contained within this Policy, you are strictly directed to cease and desist all access to the Site and immediate use of the Services.

2. Exhaustive Categorization of Data Collected

A. Information Willfully Provided by You (User-Submitted Data)

Corporate & B2B Brand Data includes the full legal name of the corporate representative, official designation, corporate email addresses, direct telephonic contact numbers, corporate billing addresses, Tax Identification Numbers (TIN), Goods and Services Tax (GST) registration details, brand portfolios, and comprehensive campaign briefs, budgets, and target parameters.

Property & PG Owner Data includes the full legal name of property ownership entities, partnership details, individual manager contact details, precise geographical coordinates, postal addresses, structural specifications of real estate (e.g., lift counts, corridor dimensions, entry gate counts, tenant demographics, occupancy rates), and banking or financial routing details required to execute passive revenue distributions.

B. Automatically Tracked Digital Footprints (System-Generated Data)

Whenever you navigate the Site, our host servers and integrated analytics platforms automatically log telemetric and diagnostic network data. This includes your Internet Protocol (IP) Address, anonymized or full IP addresses, Internet Service Provider (ISP) logs, and proxy server configurations.

We also collect Device Characteristics such as hardware models, operating system architecture, unique device identifiers, browser configurations (e.g., User-Agent string, language preferences, extensions), and screen resolution settings.

Furthermore, we track Clickstream & Behavioral Dynamics including Uniform Resource Locators (URLs) referred from, chronological timestamps of page visits, specific internal links activated, precise page dwell times, mouse hovering tracking, scroll depths, and internal site search engine input logs.

C. Exclusion of Sensitive Personal Data or Information (SPDI)

The Company explicitly does not solicit, require, or knowingly store any Sensitive Personal Data or Information as defined under Rule 3 of the IT Rules, 2011, or special categories of data under Article 9 of the GDPR (e.g., password hashes, credit card numbers, biometric telemetry, medical records, sexual orientation, or religious affiliations). Any accidental transmission of SPDI via unstructured text boxes or contact forms shall be deemed completely unauthorized by the Company, and the User assumes all liability for such transmissions.

3. Granular Purposes of Processing and Legal Bases

The Company processes collected information under explicitly defined lawful bases, including the Performance of Contractual Obligations, Compliance with Statutory Liabilities, Legitimate Commercial Interests, and Express Consent. Corporate Brand Data and PG Owner Data are routinely processed under the lawful basis of contract execution to facilitate core service fulfillment and the operational onboarding of new partners to the network.

For the purposes of inventory auditing, structural logistics, and placement optimization, the Company processes PG asset layouts and spatial tenant demographics under the lawful basis of our legitimate business interests to ensure campaign effectiveness.

Corporate invoicing, operational payouts, regulatory accounting, and state taxation are managed by processing GSTIN information, banking details, and official corporate addresses under the lawful basis of statutory legal compliance.

Diagnostic remediation, website performance monitoring, security infrastructure preservation, and protection against liability or cyber threats are maintained by analyzing server IP logs, device characteristics, and user clickstreams under the lawful basis of our legitimate commercial interest to secure our digital assets.

Finally, targeted B2B marketing communications, newsletter updates, and network performance reports are executed using corporate email addresses and historical inquiry logs under the lawful basis of your express, opt-in consent, which can be revoked at any time.

4. Advanced Mechanisms for Data Storage, Retention, and Disposal

All data collected is ingested into secure cloud computing environments, protected by enterprise-grade firewalls, threat monitoring systems, and strict internal role-based access controls.

We retain your data only for as long as is strictly necessary to fulfill the operational mandates outlined in this policy, or to fulfill legal, accounting, tax, and regulatory reporting mandates required by state authorities.

Upon the expiration of the retention threshold, or upon the receipt of a valid, legally enforceable erasure request from a User, data is systematically purged, permanently overwritten, or entirely anonymized using advanced cryptographic destruction protocols so it cannot be reconstituted or linked back to any identifiable corporate entity or individual.

5. Rigorous Information Sharing, Disclosures, and Cross-Border Transfers

Antvert Media maintains an absolute policy against selling, renting, or trading commercial or individual data portfolios to third-party data brokers. Disclosures are strictly restricted. You explicitly acknowledge that the execution of our physical advertising service necessitates the sharing of specific, non-confidential inventory details between onboarded Brand advertisers and PG Owners (e.g., disclosing to a brand that an activation will occur at a specific PG hub).

Data may also be routed through third-party technical vendors (e.g., Wix hosting architecture, cloud storage matrices, enterprise CRM applications, and automated email transmission gateways) operating under strict Data Processing Agreements (DPAs) requiring equal or greater data security protocols than those outlined herein.

Additionally, we reserve the right to disclose any information if compelled to do so by a court order, government agency, decree of law, or to defend the operational integrity, physical safety, or legal rights of Antvert Media, its directors, and its partner networks.

6. Comprehensive Limitation of Liability and Cyber Security Covenants

While the Company implements technical safeguards—including Secure Socket Layer (SSL) encryption for data in transit and restricted role-based access for data at rest—you explicitly recognize that no method of transmission across the global internet can be guaranteed as entirely infallible.

To the maximum extent permitted by applicable legislation, Antvert Media, its subsidiaries, officers, directors, employees, and agents shall not be held liable for any incidental, indirect, punitive, special, exemplary, or consequential damages, or loss of profits, revenues, or data, arising out of or in connection with an unauthorized cyber breach, malicious server attack, zero-day exploit, data interception, or structural system compromise, provided the Company has maintained standard reasonable security practices.

7. Global User Rights and Contact Architecture

In compliance with applicable frameworks, Users retain distinct legal rights regarding their information. You possess the Right of Review and Correction, granting you the ability to inspect your data portfolio and demand corrections to any inaccurate, outdated, or incomplete details. You hold the Right to Erasure (Right to Be Forgotten), allowing you to request the complete deletion of your data from our active storage infrastructure, subject to overriding statutory data retention laws. You also maintain the Right to Withdraw Consent, which empowers you to rescind your consent for marketing communications at any point, without affecting the lawfulness of processing based on consent prior to its withdrawal.

Any grievances, privacy complaints, updates, or legal notices regarding data processing must be directed in writing directly to management at our centralized electronic mailbox:

Primary Contact Email: antvertmedia@gmail.com

8. Severability, Revisions, and Jurisdictional Mandate

If any single clause, sentence, or section of this Policy is determined by a court of competent jurisdiction to be invalid, unlawful, or unenforceable, such determination shall not impact, weaken, or invalidate the remaining clauses, which shall continue in full legal force and effect.

The Company reserves the right to modify, amend, rewrite, or update this Policy at its absolute discretion without prior individual notification. The "Last Updated" date at the apex of this document will reflect the date of execution. Continued interaction with the Site or Services following amendments constitutes binding ratification of the revised policy.

This Policy, its execution, performance, and interpretation shall be governed exclusively by the laws of India.

By continuing to navigate this Site, maintaining active sessions on our domain, executing forms, submitting commercial inquiries, or engaging with our offline physical media network infrastructure, you explicitly acknowledge that you have read, understood, and entirely accepted the terms, frameworks, and responsibilities set forth within this comprehensive Privacy Policy.

This document operates in tandem with, and is integrated into, any separate non-disclosure agreements, master service agreements, or property partnership contracts executed between you and the Company. Your interactions with the Site and our digital interfaces are tracked and governed under this mandate, creating a legally binding covenant of compliance from the exact moment your session initializes.